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Why rare breeds?

Good Reason No. 1

Simply because they taste better!
But don’t just take our word for it. Today, nearly all the top chefs in the country specify meat from rare breeds, not because it’s a gimmick but because it really does taste so much better. Take a look at some of the things they have said about meat from rare breeds.

“For the public to appreciate how wonderful and different ‘real’ meat tastes, it is vital that the Rare Breeds Survival Trust receives all the support it can from everyone who cares about ‘real’ farming.”
Anthony Worrall-Thompson

Good Reason No. 2

They are better for us!
Mostly these breeds became rare because they did not fit with modern, intensive systems of production. They are more suited to a natural diet without artificial growth promoters. This means that they mature more slowly and are not so profitable for agribusiness. Natural foods are naturally better for us!

Good Reason No. 3

If we don’t eat them, they will not survive!
Promoting the eating of rare breeds may, at first, seem an odd way of conserving them. But unlike wild animals, farm stock has to pay its way.

Please don't fall into the trap of thinking that because these are "rare" we should not be eating them. In fact the only way these breeds will survive is if we eat their non-breeding produce. These are farm animals as opposed to tigers or pandas and need a market to encourage people to keep them. The more demand there is for their produce, the less rare they become. In other words, by eating them you are helping to save them.

Good Reason No. 4

Eating Rare Breeds ensures that you are eating ‘happier’ meat!
Not wishing to be corny, but it is true! Rare and traditional breeds do not flourish in intensive, industrial farming systems. They like the outdoor life and natural foods. So buying from small producers like us means your meat comes from animals who have had a happy life.

Good Reason No. 5

Eating Rare Breeds is better for the environment.
It's not just taste we would lose! Nor their individual looks and charm. Rare and traditional breeds are becoming increasingly important in restoring and preserving our countryside - especially grassland habitats and wild flowers.

So, preserving rare and traditional breeds is an essential part of greener farming systems and helping the environment - as well as improving the quality of the food we eat!

Our values

It is our vision that people will eat meat only when they trust that it is sourced through a chain of breeding, feeding, husbandry and butchery that pays respect to the animal and is in harmony with its' environment.

RSPCA Awards

Traditional Breeds - Meat Marketing

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